What are you really selling?
This is a difficult one for so many businesses to get their heads around.
Customers don't buy your
Don't get left behind....
Farming tends to be 10 years behind other industries and change is glacial at best. But last week, change came
Where does great marketing REALLY come from?
Where does great marketing really come from?
And no, its not from your data, strategy, market research or any of
Should you outsource your creative?
When coming up with new ideas, should you pay a creative agency to do it, or do you back yourself
Start taking risks....
Today I'm going to explain why you need to start taking risks in your marketing.
If you can
Should you swear in your marketing?
Fuck.
There, I've said it.
I gather you weren't expecting that. And if you were then
The Trojan Horse Effect
Here are 3 things Welsh farmers care about:
* Sustainable Farming Scheme (SFS)
* Bovine TB
* Nitrate vulnerable zones
Here are 3
Stop talking about quality....
Let's have a little chat about quality because as an industry, we spend an awful lot of time
Ideas are the easy part....
I've had a tough week. Well, more frustrating than tough but I'm now in a bad
A Public Broadcast.....
One thing I have realised is that the supermarkets are VERY good at marketing. The agricultural industry.....not so.
But