Everyone Hates Marketers
There are three people who have predominately shaped my thoughts on marketing. And they are:
- Geoff Ross - of 42 Below Vodka fame
- Paul Mellor - of Mellor & Smith
- Louis Grenier - of Everybody Hates Marketers
Each of the above believe that the vast majority of marketing these days is bullshit. It's bullshit because it fails to get noticed.
I'm a strong believer of this philosophy and I think it's just one of the things that is failing British agriculture.
Here is Louis and Paul discussing their thoughts and explaining why most marketing is shit:
Ever wonder why your company is struggling to get noticed? Then listen hard to the above.
Enjoy!